Sunday, April 16, 2017

CCR

Well, it's time. Welcome to my last post!

I hope you enjoy my Creative Critical Reflection.

Link:  https://www.podomatic.com/podcasts/kassineysmith/episodes/2017-04-16T20_57_23-07_00

Have a good day!

Final Project

Time for the second to last post!

It's been a fun journey and it has sadly come to an end. I hope you enjoy our products!

Excerpt: https://www.youtube.com/watch?v=rMtJD18GhN4&feature=youtu.be

Poster:
 

Website: http://wearegenzproject.weebly.com 


Hallelujah!



We have finally finished and I'm a mess of emotions. On one hand I a SO relieved that we are done and all of it is over. However, this was our portfolio project which means the year is ending. My senior year is almost over and the end of this project is a jarring wake up call. Last year I had planned to take A level and was looking forward to the next chapter of the course. But now, it's over. After this last semester I'm done with AICE Media Studies.  I have learned so much since the beginning of junior year and I'll admit it hasn't been an easy journey; although, growing and progressing never is.

This project truly challenged my creatively and it was a learning experience creating something a poetic documentary. Even though it was definitely not easy, I had a lot of fun brainstorming and filming all the abstract shots. It made me open my eyes to the world around me a little more. I walked around my house and challenged myself to create abstract out of what I had thought was the average and mundane. I'm also thankful for the experience with my best friend Cheyenne. I had little doubt we would work well together when we started this project. I'm glad to see my initial hypothesis was true! I know some friends can't work together but we surpass that. I honestly don't know what I would do without her. We challenged each other with this project and I'm very satisfied with the results. We managed to work around the obstacles we had to face while supporting each other.

I'm so grateful for our supportive friends as well. Shout out to Laurel for letting us borrow her projector and all our other faithful subjects (haha peasants). Honestly though, they were true sports. I'm one of those directors that yells at their subject different scenarios to demonstrate what emotions I want them to show. I told Marina, "Feel depressed! You just failed Physics and Calc! Go!"Like true friends they took it all in stride. Just like last year with ESS, I got attached; this project became our baby and I'm sad to see it go.

This will be my final comments. Sorry for all the fans, but it's time to start anew! I'm grateful for this course, for the opportunity to learn from my teacher and to experience the curriculum. I can't wait to continue my journey in college. I have no doubt that I will carry the skills I learned in this course with me through the next several chapters of my life.

Goodbye for the last time!

Friday, April 14, 2017

Exploring

Hello everybody!

So I've begun capturing all the pesky abstract shots we need to fill our video with. I first tried to brainstorm by reading the script while typing whatever random images popped into my head. I'm a bit of a mess so I think it worked out pretty well.

abstract shots ideas:
-kettlesteaming and making shrill noise
-zipper sliding down jacket 
-red hoodie for heartache and maybe gravel sounds of person waling
-door closing *crashing sound -things falling in shower,,, hmmm
-soft focus of walking through crowd, or in crowd, tens, town center
-*noises, music? piano? someone playing?
-frustration sentence: calm scene of nature?
-spinning: filming outside world in car? roundabout? just straight street?
-choke: shower water sliding down glass?
-muscles: darkness, bed, under the covers? tossing and turning? dutch angle hmmm
-light of day: mining light peeping between curtains, 
-resilience,persistence,kindness,liveliness, _DIFF FACE SHOTS 

After a short and sweet breakfast, Chey and I took the liberty to film the kettle idea I had listed. Another idea that popped into my head was to get shots of objects at intense and less intense stages. For example, a shot of the kettle pre-boil or slightly boiling and a shot of the kettle boiling full blast with steam and everything. I thought it would be an interesting way to provide flow in our piece. I'll have to test out the idea and see how well it works with the script. 








My second method of brainstorming was to just walk around my house and to really look at all the objects around me. I walked around my house and took shots using the lighter, candles, a fake plant, the light on my alarm system,  and the numbers from a digital clock. Chey got some shots outside of the sky, the pool, and the wind chimes. 

Alright it's time to continue shooting the rest of our episode by filming Chey. If you remember a little while back we talked about our first attempt at filming her and the crazy lighting setup we put together. Well, it's time to recreate our beautiful and very original lighting set. Hopefully, we get what we need from this attempt.

Bye ya'll.

Wednesday, April 12, 2017

Webby

Hello my party people!

Hey guys! So the reason you haven't heard any details about the website is because I've decided to do it all in one post. Don't be fooled though, this took multiple hours on different days to create this masterpiece.



Anyway, back to business. I got inspiration from several places to create this beauty. The two websites I looked to for inspiration were Melanie Martinez's and the website for the Miss Representation documentary. Melanie's reminded my of the march and helped me structure our home page. I also liked how she had a contact form on the bottom of her home page. Miss Representation's inspired us to use graphics and links to the streaming sites where our audience can access to documentary. I also took note of how they relayed the information about their different campaigns.

While I was creating the website I remembered The street team Fueled by Ramen (FBR) had from a music marketing campaign we did in AS last year. One of the ways FBR engaged fans of the bands on their label was by establishing a "street team" they could get membership on. I thought it was a great way to get our audience engaged. Plus Gen Zers, like most people, love free stuff!

We also decided to have a multitude of tabs as you can see in the screenshot above. We thought Merch would be another way to get our audience involved as well as make a profit. It would also help us establish our brand and spread our cause by word of mouth. The social campaign we started as another way to spread the cause. We know it would be successful with Gen Zers because they are very active on social media and technology oriented. Another characteristic of generation Z is that they enjoy being involved. The Street Team, Merch, and social campaign all cater to that characteristic. In case you didn't notice, our website uses the same colors as our poster. We hope to establish the brand and created a sense of consistency by using the same theme.

So I started researching TV stations and how to get our documentary on a station when it hit me: Not a lot of Gen Zers watch cable TV, they prefer streaming. So I went to my partner and we came to a decision to put our documentary on streaming services. To maximize our audience we decided to go on multiple streaming channels instead of exclusively on one.


See you sooner than later!

Poster Struggles Part 2

Hello!

Who knew making a film poster would be this rough? Not me! I of course suspected it would not be easy but life got in the way again and made it harder for Chey and I. After settling on one idea, we decided to do a large Z filled with words.





However, that was a lot more challenging to make then first meets the eye. First of all, neither of us knew how to make it. When I first searched on Google, the only way I could find to make it was with Photoshop or an Adobe program. Well, neither of us have Photoshop so that wasn't going to happen. Chey took the reins while I continued creating our website (more on that in the next post).  By some miracle, she accidentally figured out how to do it. Hallelujah!

Then came time to format the actual poster. We decided to use Canva because it gives us a lot of options to work with and it's relatively accessible. I had to look at some other movie posters to help me figure out where to put what. I also had to create a free trial in order to upload the SteelTongs font. I learned that that's the font of the credits at the bottom of a movie poster. I got some inspiration from the That Awkward Moment movie poster. We liked the way they used two different colors of text for part of their title and other information, such as: the date and website.

One of the hardest parts in making our poster was probably figuring out the font we wanted to use for the subtitle. Oh my goodness! I don't think I told you guys we figured out the title! Okay well, we decided that We Are Not Who You Think We Are was really way too long. I mean come on, even the acronym is crazy. It was actually kind of an accident the way we figured out the title and the poster. We decided to name the documentary Z. As you can see in the poster above, they have a subtitle "When you realize getting some means wanting more." So we made our subtitle, "We Are Not Who You Think We Are." What we decided to do is make our overarching "brand" the We Are Gen Z Project. Then our documentary, Z, would be our current project. Our social campaign is #WeAreGenZ. The Z for our documentary stems from the whole Gen Z idea since our documentary is for and about Gen Zers. You can see more details about the website in my next post no worries!

Oh here's a fun fact! So while I was making the poster I had to create the release date. I decided to do the month, date, and year with periods in between. But then, I thought to myself, "Kassidy, does the date matter?" Since I could't answer my own question I believed a search on Google could. So I went to Google and I searched, "does a movie's release date matter?" The answer to that question is Yes!

"Traditionally, the beginning of the year is seen as a much quieter and lower-profile time at the box office than, say, the summer blockbuster season- traditionally between May and August- or the end of the year in November and December, when both blockbusters and awards season hopefuls appear."

That lovely quote is credit to the informative website I have linked for you here.

Bye peeps!
        

Tuesday, April 11, 2017

Poster Rant

Hey there!

So, I'm trying to make the poster for our film and it's been a rough journey, as it should be. My first idea was inspired by the Game of Thrones poster on the side. Instead in my poster it would be pictures of our subjects laid out like that with the words "We Are Not Who You Think We Are"  where it says Game of Thrones. I'm kind of floundering between ideas right now. I looked up TV posters on Google to get some inspiration  but it didn't help much. I'm just not sure whether or not we should have all our subjects on the poster or just one of them; or even if we should have a picture of the subjects at all.

I also had the idea to just have Chey on the poster but then I went back to my eternal dilemma of having her or all the subjects on there. After all, she is the third episode so it seems off to have her as the image on our promotional poster for the season because the audience won't be introduced to her until the third episode of the series.

So it just hit me that we decided against including Chey in the intro. This means that our intro won't feature every subject in it because we limited it to 5 people. Also, I actually looked up what a miniseries really is and found that #1 they are close-ended and #2 they are like extended TV movies.  Considering the fact that we planned on having a second season I would say our documentary TV series is more of a limited series. A limited series allows us the flexibility of more potential seasons and the ability to have a smaller amount of episodes per season. Whew, that was a close misunderstanding.  Conclusion: the intro subjects will just represent Gen Zers, the people we target as well as the people we are trying to accurately portray.

Here's a slight side note:
I actually told my father a little bit what our project was about and he disagreed with me. He believes what the media says about teens is correct and Gen Z's portrayal doesn't need to be corrected. My dad is the perfect representative of the traditional people and media stereotypes we're trying to argue against. The media portrays teens in an overwhelmingly bad light. I'm not saying that everything they put out there is wrong. I'm just saying that it's not an accurate depiction of who we really are. Yes, sometimes we can be lazy or overemotional. The truth is those are characteristics of any age or generation. I argue that we are not ONLY lazy or over emotional but that we are ALSO dedicated, motivated, inspired, appreciate, and aware.

Thank you for reading my jumbled mess of thoughts, see you soon!