Hooking the Fish

Hi friends!

Now that we have made some progress on the film side and we finally have actual film to work with, I've decided to look into the marketing for our documentary and website. I found this amazing info graphics (sorry I'm a Gen Z, visual-loving gal!) Gen Zers are not only not interested in advertising, but they also have very short attention spans. Basically, our advertisement has to be a short snippet that will hook them and at the same time not feel like we're trying to advertise. Gen Z kids spend about 15.4 hours per week on their smartphone. Of those hours, they spend them mostly on Snapchat, YouTube, Instagram, and Facebook.

I found Snapchat's advertising website and it gave a really good breakdown of the different ways to advertise on their app as well as success stories. Snap Ads not only gives you an up to 10 second video but you can specifically target, "Snapchatters by age, gender, geographical location, mobile device, operating system (Android or iOS), mobile carrier, interests, Snapchat's first-party audiences, lookalikes, and purchase intent with Datalogix segments." Additionally, Snapchat allows you to attach links to o your advertisement. For example, Snapchat Ads Article allows you to attach an article that can include text, in-line videos that auto play, animated GIFs, as well as images and galleries. You can run Snap Ads Article campaigns in Discover Editions and Shows. This would work for us because we could link our website to our advertisement.

More specifically, I was looking into how TV shows advertise on Snapchat. The Bachelor has had success advertising by creating a "show" on Netflix. The ABC Watch Party: the Bachelor series is two programs at once. It's produced in vertical video, like holding a phone upright, with clips from the previous night's episode of the dating reality series on the bottom of the screen.  On top: a trio of fans on top sitting on the couch offering their opinions of the show. Watch party moves along at a Snapchat like fast-forward speed, and before you know it, you've watched two commercials and the show, and it's all over. Loire the photons and videos that get snapped and shared on Snapchat, the Watch Part episode disappears within 24 hours. There's no archive of past episodes available for viewing online, as with other mediums.

I'm loving Snapchat as a way to market our miniseries and target our audience. Other than an advertisement on YouTube, this would successfully garner an audience. I'm going to continue looking into some other ways to advertise. The marketing campaign project we did for a deck of cards earlier in the year has given me a lot of ideas for our miniseries. I'll go talk to Chey and continue working hard!

Until next time!