Hi friends!
Now that we have made some progress on the film side and we finally have actual film to work with, I've decided to look into the marketing for our documentary and website. I found this amazing info graphics (sorry I'm a Gen Z, visual-loving gal!) Gen Zers are not only not interested in advertising, but they also have very short attention spans. Basically, our advertisement has to be a short snippet that will hook them and at the same time not feel like we're trying to advertise. Gen Z kids spend about 15.4 hours per week on their smartphone. Of those hours, they spend them mostly on Snapchat, YouTube, Instagram, and Facebook.
I found Snapchat's advertising website and it gave a really good breakdown of the different ways to advertise on their app as well as success stories. Snap Ads not only gives you an up to 10 second video but you can specifically target, "Snapchatters by age, gender, geographical location, mobile device, operating system (Android or iOS), mobile carrier, interests, Snapchat's first-party audiences, lookalikes, and purchase intent with Datalogix segments." Additionally, Snapchat allows you to attach links to o your advertisement. For example, Snapchat Ads Article allows you to attach an article that can include text, in-line videos that auto play, animated GIFs, as well as images and galleries. You can run Snap Ads Article campaigns in Discover Editions and Shows. This would work for us because we could link our website to our advertisement.
More specifically, I was looking into how TV shows advertise on Snapchat. The Bachelor has had success advertising by creating a "show" on Netflix. The ABC Watch Party: the Bachelor series is two programs at once. It's produced in vertical video, like holding a phone upright, with clips from the previous night's episode of the dating reality series on the bottom of the screen. On top: a trio of fans on top sitting on the couch offering their opinions of the show. Watch party moves along at a Snapchat like fast-forward speed, and before you know it, you've watched two commercials and the show, and it's all over. Loire the photons and videos that get snapped and shared on Snapchat, the Watch Part episode disappears within 24 hours. There's no archive of past episodes available for viewing online, as with other mediums.
I'm loving Snapchat as a way to market our miniseries and target our audience. Other than an advertisement on YouTube, this would successfully garner an audience. I'm going to continue looking into some other ways to advertise. The marketing campaign project we did for a deck of cards earlier in the year has given me a lot of ideas for our miniseries. I'll go talk to Chey and continue working hard!
Until next time!
Sunday, April 9, 2017
Friday, April 7, 2017
Shots Fired
Hello guys!
So we finally finally finally filmed for the first time! It was a very close call because my Boss last mintuedly called me in to go to this workshop for work. Luckily I won't even be working there much longer so I worked my way out of it. This date is just super important because our deadline is VERY VERY close and we haven't got much to work with. Thursday was our first day to film and it was the only time we could do it because our schedules are so busy. We ended up filming 5 beautiful subjects for our intro. We forced our friends into our dark lair and told them to look depressed (at least for the first part of the intro). So in the first part we used the projector (shout out to Laurel) and the slide that I showed you in my last post.
She's so great! I really love how a lot of the film came out. We also recorded everyone saying all the lines that way in editing we can just pick and choose who sounds better saying what. We shot a multitude of different angles for every subject. For example, we had side shots (from both sides) and mid shots. We tried some low angle shots for the second portion to support the empowered content. The second portion is where the subjects look empowered despite the negative words surrounding them. The voiceover narration is gonna have the subjects each saying, "We are innovators. We are..."
We got a lot of good stuff and I'm so excited to go through it all and start piecing our documentary together. Since we didn't want to take up all the storage on my phone and my mac's disc is full we airdropped all of the videos straight to Chey's computer as we went along. In between subjects we got the chance to look at some of the videos and we had a teensy problem. It turns out our projector decided to be annoying and turn a yellowish color for some of the videos. It OK though! We figured out how to manipulate the color to better match the original color of our content. I have to admit it was slightly stressful realizing it turned a different color. But it was just another obstacle we managed to get around!
We shall soon meet again my friends!
So we finally finally finally filmed for the first time! It was a very close call because my Boss last mintuedly called me in to go to this workshop for work. Luckily I won't even be working there much longer so I worked my way out of it. This date is just super important because our deadline is VERY VERY close and we haven't got much to work with. Thursday was our first day to film and it was the only time we could do it because our schedules are so busy. We ended up filming 5 beautiful subjects for our intro. We forced our friends into our dark lair and told them to look depressed (at least for the first part of the intro). So in the first part we used the projector (shout out to Laurel) and the slide that I showed you in my last post.
She's so great! I really love how a lot of the film came out. We also recorded everyone saying all the lines that way in editing we can just pick and choose who sounds better saying what. We shot a multitude of different angles for every subject. For example, we had side shots (from both sides) and mid shots. We tried some low angle shots for the second portion to support the empowered content. The second portion is where the subjects look empowered despite the negative words surrounding them. The voiceover narration is gonna have the subjects each saying, "We are innovators. We are..."
We got a lot of good stuff and I'm so excited to go through it all and start piecing our documentary together. Since we didn't want to take up all the storage on my phone and my mac's disc is full we airdropped all of the videos straight to Chey's computer as we went along. In between subjects we got the chance to look at some of the videos and we had a teensy problem. It turns out our projector decided to be annoying and turn a yellowish color for some of the videos. It OK though! We figured out how to manipulate the color to better match the original color of our content. I have to admit it was slightly stressful realizing it turned a different color. But it was just another obstacle we managed to get around!
We shall soon meet again my friends!
Thursday, April 6, 2017
So Close But So Far!
Hey guys!
So this post is a tad off schedule but it's ok! I know we'll still have a great time. Let's start with the script for the content portion of the episode. That's been mainly written by my partner because it's focused on her and her life (not something I would know as well). I've helped by throwing in ideas now what the content should be about. For example, I would suggest that we need to say the problem at hand (misrepresentation) and how that has effected her. Then Chey goes and writes the personal bits that are super important. Also, we went through the script and did some editing because we realized that we had a teeny tiny problem. Since the documentary is poetic we want the content of our voiceover narration to be just as abstract as the visuals will be. So we ended up scrapping some of the previous script we had written. It's all good though because that's what progress is all about! Here's a tiny sneak peek:
"Muscles ignore pleads to rise from my haven of warmth, eyes shut tight to shield my heart from the realities of the world, dreams dance upon my eyelids, begging to see the light of day. 18 years of resilience. 18 years of persistence. 18 years of kindness. 18 years of liveliness."
I hope you're just as excited as I am for our documentary's debut!
Anyways, so we had to use a projector to create our Brooke Davis inspired shot. Here's a picture just in case you forgot. Luckily, our good friend Laurel had a projector we could borrow. I was in charge of creating the slide for it. I used KeyNote, it's the mac version of powerpoint. We had planned out that we were going to go for a similar image. Our idea was to use more general terms that are used to misrepresent teens in the media, that way it would establish the collective problem all of us Gen Z-ers face. It would also link together our subjects. By the way we want at least 5 subjects but we've scheduled about 9 just in case. So my slide looks like this:
The game plan is to project this beautiful image onto a blank wall in my room and then have our subjects stand in front of it. They'll need to look dejected for the parts where we have the voiceover (of each of their voices) saying, "they call us..(negative word).." Then, we'll have them looking empowered for the part "But they're wrong" and "We are..(positive word).."
Alright well tata for now! My next post will have the updates on how the shooting went!
So this post is a tad off schedule but it's ok! I know we'll still have a great time. Let's start with the script for the content portion of the episode. That's been mainly written by my partner because it's focused on her and her life (not something I would know as well). I've helped by throwing in ideas now what the content should be about. For example, I would suggest that we need to say the problem at hand (misrepresentation) and how that has effected her. Then Chey goes and writes the personal bits that are super important. Also, we went through the script and did some editing because we realized that we had a teeny tiny problem. Since the documentary is poetic we want the content of our voiceover narration to be just as abstract as the visuals will be. So we ended up scrapping some of the previous script we had written. It's all good though because that's what progress is all about! Here's a tiny sneak peek:
"Muscles ignore pleads to rise from my haven of warmth, eyes shut tight to shield my heart from the realities of the world, dreams dance upon my eyelids, begging to see the light of day. 18 years of resilience. 18 years of persistence. 18 years of kindness. 18 years of liveliness."
I hope you're just as excited as I am for our documentary's debut!
Anyways, so we had to use a projector to create our Brooke Davis inspired shot. Here's a picture just in case you forgot. Luckily, our good friend Laurel had a projector we could borrow. I was in charge of creating the slide for it. I used KeyNote, it's the mac version of powerpoint. We had planned out that we were going to go for a similar image. Our idea was to use more general terms that are used to misrepresent teens in the media, that way it would establish the collective problem all of us Gen Z-ers face. It would also link together our subjects. By the way we want at least 5 subjects but we've scheduled about 9 just in case. So my slide looks like this:
The game plan is to project this beautiful image onto a blank wall in my room and then have our subjects stand in front of it. They'll need to look dejected for the parts where we have the voiceover (of each of their voices) saying, "they call us..(negative word).." Then, we'll have them looking empowered for the part "But they're wrong" and "We are..(positive word).."
Alright well tata for now! My next post will have the updates on how the shooting went!
Sunday, April 2, 2017
Brainstorming Again
Hey guys!
So I never got the opportunity to share how the group discussions with our classmates went. There really wasn't much my group mates could help me with at the movement considering our biggest problems were the script for our piece and the title. While we do love the title, We Are Not Who You Think We Are it is kind of a mouthful. I mean the abbreviation itself is super long (WANWYTWA); is that crazy or what? My group mates agreed and recommended we do a shorter title as well. One of my group mates suggested "Perspective" and while it's good I don't think it quite fits yet. Clearly this problem is going to take some reflection and some analyzation of our piece. Initially, we figured we could come up with something after editing are project but now that we've start filming I was looking for some inspiration. Naturally, I went to Google to do some research and I found a couple interesting articles about how to create a title for our documentary. Some of the key things were: creating a short title, unique word choices for memorability, and easy accessibility of the title. I guess I'm back to the brainstorming!
See you later alligators!
So I never got the opportunity to share how the group discussions with our classmates went. There really wasn't much my group mates could help me with at the movement considering our biggest problems were the script for our piece and the title. While we do love the title, We Are Not Who You Think We Are it is kind of a mouthful. I mean the abbreviation itself is super long (WANWYTWA); is that crazy or what? My group mates agreed and recommended we do a shorter title as well. One of my group mates suggested "Perspective" and while it's good I don't think it quite fits yet. Clearly this problem is going to take some reflection and some analyzation of our piece. Initially, we figured we could come up with something after editing are project but now that we've start filming I was looking for some inspiration. Naturally, I went to Google to do some research and I found a couple interesting articles about how to create a title for our documentary. Some of the key things were: creating a short title, unique word choices for memorability, and easy accessibility of the title. I guess I'm back to the brainstorming!
See you later alligators!
Saturday, April 1, 2017
Lights, Set, Action!
Hello everyone!
I'm back and I've got news for you! So Chey cam over my house on Friday night to begin the film process. We also managed to schedule our subjects to film the intro next week. Lucky for us, we have good friends and although we only need about 5, we have 9 people coming for the shoot. Here's a video to show you a little behind the scene look of our lighting set up:
So as you can clearly tell we had to get pretty creative to get the effect we were looking for. I have to say though, the results were great! We plan on using this lighting and background for the main content of the episode. Cheyenne is our main subject and we're going to film a multitude of shots with different angles for her portion of the episode. We decided to use a voice over narration with music in the background and pair it with abstract visuals. Some of the visuals will be the shots we take of Cheyenne with this background and others will be "random" shots.
We also plan on using the same background for the projector shots in the intro. We have to test out the projector first and create the slide. That's for next week though, so more updates on that will come later. Anyway, we have picked out the non-copyright music we plan on using in our excerpt and most of Chey's script is done. I'm really excited for all the progress we've made!
See you soon!
I'm back and I've got news for you! So Chey cam over my house on Friday night to begin the film process. We also managed to schedule our subjects to film the intro next week. Lucky for us, we have good friends and although we only need about 5, we have 9 people coming for the shoot. Here's a video to show you a little behind the scene look of our lighting set up:
See you soon!
Wednesday, March 29, 2017
Episode #3: Cheyenne Desrosiers
Welcome back!
So, we've decided that my partner, Chey, will be the subject for the episode we are taking our 5 minute excerpt out of. Chey or I as the main subject is more convenient than finding an actor and it's one less person to schedule around.
I've been exploring more of the why behind our project. It's important to have a purpose; the driving force behind our project is that these negative misrepresentations result in muddling teen's self-image and lowering their self-esteems. SFGate did a poll at two honors English classes in Santa Rosa and asked teens if the media representation was accurate. Many teens responded negatively:
"It makes me sick that I can't turn on the TV without being insulted by the "ideal" image the media tries to send out to teens. All it does is lower people's self-esteem and self-worth." -Marisa Foppoli
"The media does not accurately portray teens. The media portrays what sells." -Hannah Van Sickle
This is why our project is so relevant. Teenagers are tired of being misrepresented and they seek to consume media that they can relate to. For each episode we want to focus on the collective stereotypes used and contradict them with each subject's specific story. Some of the stereotypes we are fighting are teens being called: lazy, ignorant, irresponsible, overemotional, and sheltered.
Sesame Street often focuses the content of some of their episode to a specific group in their target audience. Recently, they've decided to come out with an episode that will help their audience (you children) learn how to deal with having an incarcerated parent.
Within each episode we want to use a subject that will connect with each part of our target audience. As you may have noticed, Chey is Episode #3, we want the first two episodes to be people that can bring in a broader part of our audience. One of Chey's focuses in her episode is her upbringing in a single-parent household. Not all of our target audience will be able to relate so we made it Episode #3.
Tata for now!
So, we've decided that my partner, Chey, will be the subject for the episode we are taking our 5 minute excerpt out of. Chey or I as the main subject is more convenient than finding an actor and it's one less person to schedule around.
I've been exploring more of the why behind our project. It's important to have a purpose; the driving force behind our project is that these negative misrepresentations result in muddling teen's self-image and lowering their self-esteems. SFGate did a poll at two honors English classes in Santa Rosa and asked teens if the media representation was accurate. Many teens responded negatively:
"It makes me sick that I can't turn on the TV without being insulted by the "ideal" image the media tries to send out to teens. All it does is lower people's self-esteem and self-worth." -Marisa Foppoli
"The media does not accurately portray teens. The media portrays what sells." -Hannah Van Sickle
This is why our project is so relevant. Teenagers are tired of being misrepresented and they seek to consume media that they can relate to. For each episode we want to focus on the collective stereotypes used and contradict them with each subject's specific story. Some of the stereotypes we are fighting are teens being called: lazy, ignorant, irresponsible, overemotional, and sheltered.
Sesame Street often focuses the content of some of their episode to a specific group in their target audience. Recently, they've decided to come out with an episode that will help their audience (you children) learn how to deal with having an incarcerated parent.Within each episode we want to use a subject that will connect with each part of our target audience. As you may have noticed, Chey is Episode #3, we want the first two episodes to be people that can bring in a broader part of our audience. One of Chey's focuses in her episode is her upbringing in a single-parent household. Not all of our target audience will be able to relate so we made it Episode #3.
Tata for now!
Sunday, March 26, 2017
Faces
Hey guys!
So, my partner was away for the weekend and I was left to continue the planning. So we planned out our intro but we have yet to pick out the subjects. It's going to be hard to pick out people because we want to find a solid 6 people to film on one day. We aren't sure about some of the choices we made for the documentary because we are unsure about how that's going to turn out in editing, sigh. However, it would be extremely inconvenient to gather this many people on one day TWICE, especially in the short period of time we have. Our hope was to get it all done in one day; film in the morning, take a lunch break, and then continue filming in the afternoon.
Another aspect of picking out our subjects is diversity. Gen Zers want people who like them, people they can relate to. I've found many articles that confirm that Gen Z is extremely multicultural. According to MediaPost, it's "the largest ethnically diverse generational cohort the U.S. has ever seen." One of the reasons the hit TV series, Glee did so well was because of its diversity. The show featured all kinds of races, shapes and sizes, and sexualities. I want to make sure the group of subjects we use is a diverse cast in order to make this representation as genuine as possible.
Wish us luck in scheduling!
So, my partner was away for the weekend and I was left to continue the planning. So we planned out our intro but we have yet to pick out the subjects. It's going to be hard to pick out people because we want to find a solid 6 people to film on one day. We aren't sure about some of the choices we made for the documentary because we are unsure about how that's going to turn out in editing, sigh. However, it would be extremely inconvenient to gather this many people on one day TWICE, especially in the short period of time we have. Our hope was to get it all done in one day; film in the morning, take a lunch break, and then continue filming in the afternoon.
Another aspect of picking out our subjects is diversity. Gen Zers want people who like them, people they can relate to. I've found many articles that confirm that Gen Z is extremely multicultural. According to MediaPost, it's "the largest ethnically diverse generational cohort the U.S. has ever seen." One of the reasons the hit TV series, Glee did so well was because of its diversity. The show featured all kinds of races, shapes and sizes, and sexualities. I want to make sure the group of subjects we use is a diverse cast in order to make this representation as genuine as possible.
Wish us luck in scheduling!
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